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Nokia plans advertising service that will use pattern-recognition technology

June 28th, 2007 · 1 Comment · Nokia

Nokia plans to launch an advertising service – Point&Find service, next year that will use pattern-recognition technology to let people point camera phones at cars, movie posters, and other objects and click to get various information. A person might, for example, use the service to take a picture of a CD cover and then, once the image has been matched in a database, buy and download tracks via a site on the mobile Internet.

It is expected that initially Point&Find will work only with Nokia phones, but Nokia intends to make the service available for use on any phone using the Symbian operating system.

source: Red Herring

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  • point recognition

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