HotHandset

German software developer Rock Your Mobile! today announced the release of their groundbreaking advertisement solution for mobile phones.

Using Call’n Cash technology, a standard implemented by Rock your mobile!, advertisements can now be distributed to mobiles based on specific target consumer needs and profiles.

The most crucial part of a mobile phone, the user interface allowing dialing numbers and placing a call, doesn’t offer much additional features on many mobiles available on the market today. This is where Rock your Mobile!’s solution comes in, allowing the placement of high-resolution graphical advertisements on the main user screen.

The tricky part is, where the user actually gets paid for using the software on his mobile. Since the advertisements show on the screen before, while and after a call is placed, the user automatically gets a predefined amount of money transferred to his user account.

Depending on how many calls are placed, considerable amounts can accumulate over a period of time. At the end of each month, these sums are transferred to the user.

Instead of paying for a complicated marketing campaign, involving agencies and indirect costs, the advertiser uses the regularity of placed calls and thus finances its direct consumer marketing by paying the consumer for watching the advertisements.

Along with the Call’n Cash technology, comes a dedicated database with simple usability including web-based user registration, statistical analysis for the advertisers, and user account balance information with possible connections to web-based sales tools. Integrated into the mobile’s software client is an advertisement limiter as well as the necessary viewer for the advertisement image formats. Additionally, location based services can be integrated to allow direct regional marketing.

Supported device types: Symbian Smartphones Nokia Series60, S60 3rd Edition and UIQ as well as the majority of Java-based mobile phones.

source: rock your mobile