HotHandset

The Google, which is already offering its search engine service to cellphones, that helps users to search the web. At the moment Google is trying to develop a new search service for cellphones, that will help users to find and buy ringtones, games and other mobile contents.

In this way cellphone user would be able to search the piece of content - for examle a specific ringtone - and he will be able to get a list of providers and links to purchase the searched items. For high placement in the search results - Google will also offer the companies “Sponsored Links” similar to the web search.

Well - I think there are still lots of things need to be resolved, before we will see this service ready to use on our cellphones - The operators, cell phone manufacturers and content providers - their interaction and role. On the other hand Google’s mobile search isn’t promoted by some operators.

source: The Wall Street Journal